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Sold inside Sally Beauty shops and online, it offers consumers guidance on adjusting their haircare routines for seasonal and environmental changes.
August 5, 2024
By: Christine Esposito
Editor-in-Chief
Freewill, a new customizable haircare brand crafted for hair cycling, has arrived at Sally Beauty stores. The line was co-developed with Underlining. Covering all categories including Scalp & Detox, Volume Boost, Smooth & Sleek, Restorative Repair, Curls & Coils, Color Care and Blonde Care, Freewill spans 32 products at launch. All are part of Mindful At Sally, the beauty retailer’s suite of products that put “sustainability first” and are made without parabens, SLS/SLES and phtha...
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